Now, a new service has sprung up to take advantage (meant in a good way) of Twitter’s massive user base. That service is Magpie, an advertising network.

Having spoke to few friends it seems there’s a mixed reaction to it, from “yeah, seems a clever idea”, to “it’ll make me unfollow anyone using it”.

With regards to it making people unfollow you, with anything it boils down to your followers getting value from your tweets. If I get loads of value from someone who has advertising on their twitter stream, so what, provided that the adverts do not overwhelm that stream.

Overall I think this advertising model is a great idea and I will be keeping it eye on it to see whether it’s worth using.